Transaction Management

Having Passions and Dreams

You need to find your “why” to continue to be a successful Realtor.


If you’re like many full-time agents, this past year has been a grind for numerous reasons. Between the restrictions around COVID, dealing with a shifting environment, and an incredibly competitive and busy market, it’s no wonder that everyone is feeling a little burned out right now. So how do you get over that feeling of being overwhelmed and regain your motivation and love of this business? It all comes down to finding your “why”.

The first step to finding your “why” is to develop your passion list. Having a passion list this past year was difficult because so many people’s passion lists involve getting together with friends and family and traveling. We just weren’t able to do those things because of COVID, so I would encourage you to set aside 30 minutes to get a notebook and pen and sit somewhere that’s peaceful. Turn off your phone and just dream. Write out all of the fun things that fire you up and everything that you feel super passionate about doing with your life now, in the near future, and far into the future.

Your passions are what will get you out of bed in the morning.

The next step is to take a look at that list, mark which of these require money, and assign an approximate dollar amount to those dreams and passions. Add all of those things up, and there’s going to be a dollar amount that you’ll need to earn. That is what is going to get you out of bed in the morning. Real estate is simply fun for some people, and they do it just for its own sake, but realistically, real estate is a means to an end.

As real estate agents, we have to be self-motivated to make the calls, follow up with clients, show properties, and meet with stagers. If you don’t have a strong “why”, it isn’t going to be easy. It’s going to feel like a grind, and I think that’s why this past year has been so hard. So many of our passions and our “whys” have been taken away from us.

Put that list somewhere where you can see it every morning. I encourage you to take the time now that the world’s starting to open back up to be crystal clear about what your “why” is.

If you have any other real estate questions, please feel free to contact me. I’m always happy to help. Have a great day.